Groupe Chevrillon invested in Alain Millat alongside the company’s eponymous founder.
Founded in 1997, Alain Millat soon became a reference high-end fruit juices brand in France. Alain Millat has over 3,000 customers, whether restaurants, hotels or specialized wholesalers.
We invested in Alain Millat in 2016 as we believed that the brand stood out for its distinctive identity, the broad recognition that their products were highly qualitative, and its premium positioning. We believed that the brand had all it takes to serve the consumers’ evolving expectations toward higher quality products. At a time where the brand was still at an early stage of its development, we were convinced it could become a leading player in its market.
Over our ~10-year holding period, we helped structure the company around a world-class executive team that increased Alain Millat’s revenue threefold, entirely organically. This strong growth trajectory also relied on launching new products such as marmalades/jams or no-low drinks. No-low drinks meet the tastes of the new generations of consumers, who tend to drink less alcohol but nonetheless want strong beverages.
Alain Millat was acquired in May 2026 by the Famille Perrin.
